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About us

How we do what we do

52 Orange unleashes the most powerful reward system by the innovation of the point indicator extracture.

Company Benefits

Based in the USA and Australia, we work closely with clients from around the world, getting to the heart of their marketing to develop successful sponsorship and loyalty programs through our statistical analysis..

Competitive edge abovethe rest!

As a leading marketing company, we look to engage with our clients beyond the conventional relationship, becoming a partner to their company and brand to develop a prime position in the marketplace

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Industry Experiences

What 52 Orange means for you.

52 Orange aims to reduce the cost of living by offering consumers free or heavily discounted products within our loyalty program.

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  • 01

    Variable Rewards System

    We have implemented a variable rewards system through sponsorship and loyalty programs, connecting customers, companies, social clubs, and brands. This allows brands to market their products directly to consumers, encouraging brand loyalty by letting customers try their products.
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    Targeted Marketing

    Our programs specifically target customers who fall within the brands’ target markets. These programs are designed to develop brand loyalty and penetration in mature marketplaces.
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    Our Programs

    We have six programs, with more to come!
  • 04

    Debit Card Reward Program

    The first and only reward system in the world targeting consumers to earn points by using their own cash. You can upload your receipt or invoice to earn points towards your 52 Orange account, no matter where you spend the money! Check our other rewards programs in the rewards center!

How We Operate

Everyone asks us how we make money. Here’s how:

Marketing Company

  • We develop a system to collect data. We do not sell data to any other party!
  • We use the data to work with our hypothesis programs, including statistical analysis to investigate trends, patterns, and relationships between customers and usage.

Research and Analysis

  • Statistical Analysis
  • Our research tool helps us develop unique marketing tools focused on marketplace needs.
  • We draw valid conclusions and conduct statistical analysis with careful planning from the start of our research process.
  • Data Collection and Interpretation
  • After collecting data, we organize and summarize it using descriptive statistics.
  • Inferential statistics are used to test hypotheses and make marketing estimates.
  • the we provied a marketing strategy that we charge to our manufactures and new clients.

Sample Data Collected

  • Gender, age, postcode, state
  • Product view, product selection, time of purchase, time of viewing
  • Type of card, loyalty to brands.
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Statistics

  • Student’s t-distribution
  • Normal distribution
  • Null and Alternative Hypotheses
  • Chi square tests
  • Confidence interval
  • Kurtosis

Methodology

  • Cluster sampling
  • Stratified sampling
  • Data cleansing
  • Reproducibility vs Replicability
  • Peer review
  • Likert scale

Research bias

  • Implicit bias
  • Framing effect
  • Cognitive bias
  • Placebo effect
  • Hawthorne effect
  • Hostile attribution bias
  • Affect heuristic
What We Do: A Summary

52 Orange’s Mission

52 Orange aims to reduce the cost of living for consumers by offering free or heavily discounted products within our loyalty program. We do this through a unique rewards system that connects customers, companies, social clubs, and brands.

Key Features

1. Variable Rewards System
  • Implemented through sponsorship and loyalty programs, allowing brands to market directly to consumers and encourage brand loyalty.
  • Programs specifically designed to target customers within the brands’ desired markets, developing brand loyalty and penetration in mature marketplaces.
  • Six current programs, with more to come, including the world’s first Debit Card Reward Program where consumers earn points using their own cash.
  • As a marketing company, we collect and analyze data to develop effective marketing tools. Importantly, we do not sell data to third parties.
  • Our statistical analysis helps identify trends and relationships, allowing us to tailor marketing platforms for each brand without sharing member information.
  • Detailed statistical analysis helps us understand marketplace needs and consumer behavior.
  • We collect various data points (e.g., gender, age, purchase behavior) to create descriptive and inferential statistics that inform our marketing strategies.
  • We strive to engage with clients beyond conventional relationships, becoming partners in developing prime market positions for their brands.
  • Based in the USA and Australia, we work with clients worldwide, using statistical analysis to develop successful sponsorship and loyalty programs.
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Overall Impression

52 Orange offers a comprehensive, data-driven approach to reducing consumer costs and building brand loyalty. By leveraging detailed statistical analysis and targeted marketing, the company provides significant value to both consumers and brands. The commitment to not selling data ensures trust and integrity, while the global reach and innovative programs position 52 Orange as a leader in the marketing industry

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In the spirit of reconciliation, Debit Card Rewards acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

© 2024 52degree LLC. All Rights Reserved.
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